THISTLY CROSS SCOTTISH HARD CIDER
Brand & Brewery Experience Redesign — Fall 2019
AMERICAN ADVERTISING FEDERATION DISTRICT ADDY WINNER
LUBBOCK ADDY’S 2020 JUDGES CHOICE
The main goal of this campaign is to reach a more international customer awareness of the brand. In addition, the rebrand will attract and encourage tourists to Scotland to visit the brewery facilities as a day trip/experience. They can enjoy a tour, tasting, dinner, and/or just to enjoy the friendly atmosphere with a hard cider in hand. The purpose is for visitors to feel at home, welcomed, and relaxed at the brewery.
The rebrand includes a redesigned logo, cider labels, responsive web design, cider tank wraps, festival booth design, mural design, sweatshirt, poster, and illustrations that connect to native Scottish floral elements.
MERCHANDISE
ILLUSTRATIONS
PROCESS
Documented here is my process of creating a new logo beginning with word-mapping the entire brand. Also featured is the new logo explained and my process of redesigning based off an older rebrand I did in 2017.
