THISTLY CROSS SCOTTISH HARD CIDER
Brand & Brewery Experience Redesign — Fall 2019
AMERICAN ADVERTISING FEDERATION DISTRICT ADDY WINNER
LUBBOCK ADDY’S 2020 JUDGES CHOICE
The main goal of this campaign is to reach a more international customer awareness of the brand. In addition, the rebrand will attract and encourage tourists to Scotland to visit the brewery facilities as a day trip/experience. They can enjoy a tour, tasting, dinner, and/or just to enjoy the friendly atmosphere with a hard cider in hand. The purpose is for visitors to feel at home, welcomed, and relaxed at the brewery.
The rebrand includes a redesigned logo, cider labels, cider tank wraps, festival booth design, mural design, sweatshirt, poster, and illustrations that connect to native Scottish floral elements.
