POSIE PITS
All Natural Products for Underarm Care
Brand Design – Spring 2020
Searching for a new, natural, and clean take on arm pit health and care, Posie Pits was born. Posie Pits was inspired by the small bouquets of flowers and herbs that were carried as protection to ward off the smell of the Great Plague in England in 1665. People would carry these small bouquets in their pockets to keep themselves smelling fresh, despite the scent of the disease.
The products used are organic and vegan, taken straight from natural flowers and herbs provided by Mother Nature herself. Taking care of your pits should be just as important as taking care of anything else, and Posie Pits knows this.
The brand design includes a logo design, label design, and point of purchase store mockup.
LABEL DESIGN
Label designs for deodorant, pit lotion, and shaving cream.
POINT OF PURCHASE
Store shelf mockup
![table_rack_01_front [Converted]-01.png](https://images.squarespace-cdn.com/content/v1/5ce30849b340df00013fe8f0/1586902069172-7GO9LRXIQELT0TR2XOV0/table_rack_01_front+%5BConverted%5D-01.png)
PROCESS
Documented here is my process of how I worked through designing this project. Logo comprises a small bouquet of two flowers in the shape of a P. Inspired by the small bouquets of flowers and herbs that were carried as protection to ward off the smell of the Great Plague in England in 1665. People would carry these small bouquets in their pockets to keep them smelling fresh, despite the scent of the disease.
