CRANEWORKS, INC.
Machinery and Equipment Supplier
Marketing & Design Specialist
Jan 2021 - Dec 2021
Design work in Adobe programs for both print and digital projects, including a company-wide catalog. Participate in strategy sessions and creative brainstorming with agency designers and developers to oversee the entire company rebrand. Manage marketing automation/email marketing in HubSpot. Photograph equipment using a Canon DSLR camera and/or shoot drone footage of major events at any of the 7 company locations. Edit video footage for YouTube distribution (including drone footage). Fuel online lead generation efforts by monitoring SEO keywords. Coordinate company-wide social media accounts, especially B2B marketing on LinkedIn. Create all company print collateral, including 2022 Inventory Catalog with my illustrations.
COMPANY CATALOG
CraneWorks 2021 Inventory Catalog
Featuring illustration on cover
PHOTOGRAPHY
ICON LIBRARY
Customized based off an established set of icons to perfectly fit each of CraneWorks, Inc. specific inventory
DEMAG X CRANEWORKS PARTNERSHIP
Celebration of 12 years in partnership t-shirt
DRONE FOOTAGE
Midland, TX March 2021
Shot & edited footage
Houston, TX September 2021
Shot & edited footage