AQUATIC ADVENTURES
Australian H20 Adventures
Brand Design – Fall 2019
LUBBOCK ADDY’S 2020 GOLD WINNER
Aquatic Adventures leads all sorts of water excursions all over Australia and the coastline. Fishing, boating, scuba diving, shark swimming, parasailing, and more are all different activities that Aquatic Adventures offers. Aquatic Adventures’ highly trained guides lead immersive excursions along Australia’s six peak coastal locations.
Their focus is on a fun, adventurous time exploring the water that is such an important part of the Australians’ day to day life. Unlike other companies, Aquatic Adventures focuses on tailoring each trip to the abilities of the guests and exactly what they would like to see while on an excursion. The trip is extremely personalized to each group so that the guests really get a great immersive experience of the Australian coast and even the culture.
The goal is to reach tourists outside of Australia and convince them that Aquatic Adventures is the best way to experience Australian culture. The rebrand should attract and encourage tourists to be adventurous and try new things.
The design includes a logo design, stationary system, website design, tradeshow booth, poster, and snorkeling gear.
BRAND EXPERIENCE
Included: redesigned website and tradeshow booth
MERCHANDISE
PROCESS
Documented here is my process of creating a new logo beginning with word mapping the entire brand. Also featured is the new logo’s evolution and my process of redesigning based off an older rebrand I did in 2017.
